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Successful diversification strategies of electricity companies: An explorative empirical study on the success of different diversification strategies of German electricity companies in the wake of the European market liberalization

机译：电力公司成功的多元化战略：欧洲市场自由化之后德国电力公司不同多元化战略成功的探索性经验研究

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Based on the EC directive 96/92, the liberalization of electricity markets is forcing electricity companies, to rethink their product and market strategy. However, neither the level of the initiated diversification efforts of former monopolies, nor their direction or their success are known or have been analyzed before. Therefore, Müller [2006. Diversifikationsstrategien von Stromversorgungsunternehmen: Handlungsempfehlungen für schweizerische Stromversorgungsunternehmen auf der Basis einer empirischen Analyse des liberalisierten deutschen Strommarktes. IIMT University Press, Fribourg] has quantitatively determined the extent and direction of the diversification efforts in the electricity sector. Additionally, based on an exploratory case study research, successful diversification strategies have been identified and incorporated into 73 observations which form the basis of a set of normative recommendations for diversifying electricity companies. Since the analyses are based on the German electricity market, which fully liberalized earlier than most of its continental European counterparts, the results may especially guide other European electricity companies in their strategic diversification decisions. This paper publishes both the quantitative analysis on the degree and extents of diversification (sample time frame 1995–2000) as well as the qualitative analysis on the success of diversification strategies (sample time frame 1995–2003). Additionally, based on the obtained explorative observations, the diversification strategy of an idealized-electricity company is firstly presented for practitioners as normative recommendation, and secondly for academics, as starting point for future quantitative analysis framework.
机译：基于EC指令96/92，电力市场的自由化迫使电力公司重新考虑其产品和市场策略。但是，既不知道也不曾分析过前垄断者发起的多元化努力的水平，也不清楚它们的方向或成功之处。因此，Müller[2006。基础知识的多元化战略：基础经验之后的自由主义分析。 [IIMT大学出版社，弗里堡]已经定量确定了电力行业多元化工作的范围和方向。此外，根据一项探索性案例研究，已经确定了成功的多元化战略，并将其纳入了73项意见中，这些意见构成了使电力公司多元化的一系列规范性建议的基础。由于分析是基于德国电力市场进行的，而德国电力市场早于大多数欧洲大陆同行就已经全面开放，因此该结果尤其可以指导其他欧洲电力公司的战略多元化决策。本文同时发表了对多元化程度和程度的定量分析（样本时间框架1995-2000）以及对成功实施多元化战略的定性分析（样本时间框架1995-2003）。此外，基于获得的探索性观察结果，首先向从业人员提出了理想化电力公司的多元化战略，作为规范性推荐；其次，向学术界提出了理想化的电力公司，作为未来定量分析框架的起点。

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